Tuesday, January 30, 2007

"Really Fun Interactive Devices" - RFID Hits the Road in NYC


-On Monday, some Mini-Cooper owners have begun to see customized billboards, as they drive within 500 feet. The pilot program using RFID, or as marketing strategist's are calling them, "Really Fun Interactive Devices", have launched in New York, Miami, Chicago, and San Francisco.

At the same time, authorities in Great Britain are proposing a radical plan, which would put GPS in every single British Car. The proposed plan would charge drivers a flat hourly rate for driving in congested areas, at peak hours.

Something smells fishy, and it's not just the British. It seems certain movies have done a great job depicting the future. Remember "The Minority Report"? Today retinas are being scanned in airports, RFID's are being used voluntarily for targeted marketing, and now Big Brother wants to track your every move in Britain.

Not too long ago, the American Public was in an uproar over the Bush Administration's, illegal wire tap program. Although these acts were illegal, corporations like AT&T willingly collaborated with the NSA, in order to invade your privacy.

Where is this false sense of trust coming from?

- Seth

1 comment:

Unknown said...

Big Brother is watching you.